For example, if you’re going for an edgy feel, a sharp, sans serif font would likely be most effective.
Though it may seem that many fonts look quite similar, take a closer look and notice the small details of each typeface and compare these with the characteristics of your brand. With wordmark logos, small changes can make a world of difference in the effectiveness of your logo. These logos may seem simple to some, but designing or finding the perfect typeface to represent your brand can be an excruciatingly long and difficult process. When word-of-mouth is everything, a simple, yet researched wordmark can tell your audience exactly what they need to know about you. Wordmarks are also highly effective for brands that are just starting out and looking to make an impact. Google is simple, memorable, and quirky the perfect combination for representing what we now know is an innovative, diverse, and fun company. Look at Google, a simple, distinctive word that nobody would have known before 1998. Wordmark logos are most effective with a unique name. WordmarkĪ wordmark, or stylised text is one of the most popular forms of logos.
Let’s go over the 5 types of logos and their best uses. Today, we are going to cover logo trends, and choosing the right type of the 5 basic logos that is best suited to your brand. An effective logo is no mistake – logos are often highly researched and calculated to act in the most efficient manner.īig brands spend thousands, or even millions of dollars perfecting their logos to portray their brands accurately.
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